If you are considering opening up an online business, or adding an online presence to an existing business, then you need people to know about it! The thing is, the internet is a busy place filled with countless distractions as everyone is clamouring for attention from the public. So, how do you cut through the noise and get your business noticed in the crowd?
There are many ways to do this, and one of the best is to engage the service of some real experts, like those at King Kong who can get you started with mastering the art of search engine optimization and a whole lot more! Today we are going to focus on one of the most important arenas that you can use to let people know about what your brand has to offer, social media!
While many online businesses have set up really great social media presences, they sometimes think that an attractive landing page and a few clever videos are enough, but it’s really not! What they are missing out on is making a personal connection to the people who really matter, their customers! This is why audience engagement is so very important to your online success. Take every opportunity you can to let the people know you are paying attention to what they are saying, and that you value their voice!
The following are two good reasons why social media audience engagement is critical!
Gets Attention – Audience engagement on social media helps to place your marketing campaigns in front of more potential customers which will get your brand the attention it needs! The algorithms that social media operate on favour any content that fosters meaningful engagement, remember that they share a desire with you to attract people, making it a win-win situation for you and the platform hosting you! The buzz and engagement your posts and content engender and receive will increase the chances that they will get more attention and be seen by more people!
Build Your Reputation – By simply interacting directly with your social media audience, talking with them, answering their questions, and asking your own (free market research!) You can build your brand and give it a great reputation for being accessible and helpful! When a lot of people come to know that your customer care requests are always handled swiftly, graciously, and personally, they will happily tell the world that your business makes customers a priority!
Simply put, being engaged with your audience sells!
