While eyeshadows and mascaras give eyes the sparkle, the eyeliners complete their charm. Eyeliner is not some ordinary makeup product; rather, it is a whole attitude, a vibe that defines who you are. 2025 is the year to shatter all the previous makeup traditions, and cosmetic brands do know how to make the eyes do all the talking.
Brands thus tend to make not only sleek eyeliners but also dazzle buyers with stylish eyeliner packaging. Custom eyeliner boxes are made to keep the fragile liners safe from getting leaked and crushed under heavy weight. Also, this packaging creates a solid brand repo in the market with its fantabulous designs.
Whether you are the kind of person who swipes on a quick flick before running out the door or someone who treats eyeliner like an art form, cosmetic companies look for ways to keep your interest on fire. They create a plethora of different eyeliners wrapped in beautiful custom boxes to keep your obsession alive with innovations. This blog will share some of the latest eyeliner trends that will change your makeup game in a split second!
What are Custom Eyeliners Boxes?
When buyers purchase eyeliners, they are not looking at the product only; they are looking at that perfect line that glides smoothly and stays the same all day. After all, swiping eyeliners is nothing like swiping a profile on Tinder. One wrong swoosh and the whole look can go from fierce to frustrating! This is why cosmetic brands give extra care to not only the formulas but also to how the eyeliners are presented through packaging.
Custom eyeliner boxes are designed to keep these sensitive beauty essentials safe from damage while adding a touch of glam to the brand’s image. From minimalism to bold and beautiful, eyeliner packaging ensures the items look just as good on the outside as it does on the inside.
Top Eyeliner Trends in 2025
This section will delve into the latest trends in eyeliners that are used by makeup lovers in 2025. From beginners to professional makeup artists, this variety of eyeliners helps everyone look flawless. Let’s have a look at some of the trending eyeliners used by female consumers:
1.  Liquid Eyeliners
Liquid eyeliners are the go-to choice for those who love drama and intensity. Whether you wish for a sleek everyday flick or a sharp, dagger-like wing that could cut anyone in half, liquid liners get the job done.
These eyeliners come in a pen-style format with felt tips or ultra-thin brush applicators that give easy control to make micro-wings or bold looks. In 2025, some of the popular brands that have changed the game of makeup include Fenty Beauty’s Flyliner, Stila’s Stay All Day Waterproof Liquid Eyeliner, and Huda Beauty’s Life Liner.
The best part? All these products are smudge-proof and last a full day long. Since liquid eyeliners are water-based, they dry out pretty quickly. With custom eyeliner boxes, customers won’t have to worry about applying a crusty mess. Brands use high-quality materials such as cardboard or Kraft paper for eyeliner packaging. These materials keep the products put inside and also save the planet from harmful chemicals.
However, their drying ability is great for enduring sweaty workouts, flooding tears after a breakup, and swimming marathons. Moreover, liquid eyeliners can be removed easily without making your skin red.
2.  Gel Eyeliners
Another eyeliner that has set the demand high is the gel liner. These liners are for those females who want the best of both worlds- one stroke and a wet appeal. These items are packed in small pots or retractable pencils. Gel eyeliners give you enough time to wipe off in case you went too far with that wing line. They provide a creamy texture and can be blended easily.
Gel eyeliners are perfect for bold wings, smoky effects, or tight lining without the tugging. Some of the most loved gel liners are Bobbi Brown’s Long-Wear Gel Eyeliner, MAC’s Fluidline Gel, Inglot’s AMC Gel Liner, and Rare Beauty Perfect Strokes Longwear Gel Eyeliner. All these eyeliners are known for their rich pigmentation and waterproof quality.
Since gel liners come in delicate glass, their packaging needs to be sturdy enough to protect the product from breaking. Many brands use rigid boxes with foam inserts to keep the jars safely packed. These inserts are insulated add-ons that are placed inside the eyeliner boxes to prevent the items from being crushed.
3.  Dip-in Eyeliners
Dip-in eyeliners are for those who want deep color, rich texture, and serious control. Unlike pens, these liners require you to dip a separate applicator into the product, which means you get to control exactly how much you use. These are perfect for creating thick, bold strokes or layered, graphic eyeliner looks.
If you want inky-black, long-wear formulas, check out NYX Epic Wear Dip Liner, Dior On Stage Liquid Eyeliner, and Kat Von D’s Tattoo Liner Dip Version. However, dip-in liners are not the most travel-friendly. The last thing buyers want is their liner bottle spilling into the bag and turning their essentials into an abstract art piece.
4.  Pencil Eyeliners
Pencil eyeliners are a staple because of their no-mess application. These eyeliners are for anyone who wants a soft definition without the hassle. These delicate items come in different styles such as wooden pencils, retractable versions and kohl sticks.
The best part about these eyeliners is their smooth glide ability. Customers can enjoy smoky eyes or the bold cat effect, making them suitable for any makeup look. Some of the top brands that promote pencil eyeliners are Urban Decay’s 24/7 Glide-On Pencil, Marc Jacobs’ Highliner Gel Eye Crayon, and Sephora Collection’s Kohl Eyeliner.
Such brands not only sell these eyeliners in a packaging but also emotions. They collaborate with various influencers to market their products. Moreover, companies host various competitions and free giveaways to grab customer attention. They make the packaging for eyeliners trendy to gain maximum engagement from the buyers.
Wrap Up
This blog has discussed some of the top eyeliner trends in 2025. Cosmetic brands make quality eyeliners that get emptied out from the market shelf quickly. However, it is the eyeliner packaging boxes that compel the buyers to purchase the products. The packaging is made to fit a variety of eyeliners to protect them from leakage or getting crumpled. Brands make the custom eyeliner packaging damage-proof with the use of sturdy materials and finishes such as matte or gloss. The coatings keep the box surface safe from any wear and tear, keeping the quality intact.
Are you finding a packaging solution to make eyeliner boxes for you? Contact Packaging Mania to get customized packaging at a wallet-friendly price. Having more than a decade long experience, we offer different packaging services such as eyeliner boxes or lip balm boxes.
